Konstantin Sychev: Marketing and sites that sell.
I'm Konstantin Sychev, CGO at BeFirst Group (LuxTicket and BeFirst Sports). I help athletes, brands and premium businesses become first in their category.
- Impressions a year
- 450M+Impressions a year
- Followers across channels
- 2.52M+Followers across channels
- Years with the web
- 22Years with the web
Recent work.
The latest sites for the athletes and brands of the BeFirst ecosystem. Strategy, copy, design and launch. Every one is live.
Arman Tsarukyan
Brand partnership site for the #2 UFC lightweight: audience in numbers, integration formats and contacts for brands.
It starts with positioning.
First we understand what to promote and how. Only then come the brand and the site.
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01
Positioning
Who you are, for whom and why you. Market, audience, competitors and the one idea the whole project stands on.
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02
Branding
Name, look and voice that make the positioning visible. Logo, colours, type and the way you talk.
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03
Website
A site that turns visitors into requests. Copy, design and build, fast and mobile first, in two or three languages.
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04
Promotion
Content, ads and analytics that bring the right people. The same playbook that gives BeFirst 450M+ impressions a year.
Also: brand deals with top athletes and premium access to the biggest events, through BeFirst Sports and LuxTicket.
From brief to growth.
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01
Brief
We talk about the goal, the product and the market. I come back with a plan.
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02
Positioning
We define who you are for and why you. Everything else is built on this.
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03
Brand & site
The look, the copy and a fast site in the languages you need.
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04
Launch & growth
Domain, analytics, SEO and ads. Then we grow the numbers.
It started
with a book.
2004. I am sixteen and work as a courier for an online bookstore. One day Marketing Warfare by Ries and Trout lands in my hands, and I realise marketing is my thing.
Websites were just appearing. Browsing them was not enough, I wanted to know how they were built. In my first year at university we had to make a simple site in computer science class. Mine turned out better than the university's own site, and the teacher gave me top marks on the spot.
Then marketing in different companies and my own business, where I built and promoted the site myself. In 2016 I moved to Spain, then came Dubai: real estate agencies and projects in Germany, Turkey and Armenia. I built sites for Pavel's projects long before officially joining BeFirst Group two years ago.
- 2004Trout's book and first sites
- 2016Spain: marketing and sites for real estate
- 2023Dubai and international projects
- TodayCGO at BeFirst Group (LuxTicket and BeFirst Sports)
- Impressions a year
- 450M+Impressions a year
- Followers across channels
- 2.52M+Followers across channels
- Organic views in 30 days
- 100M+Organic views in 30 days
- Years in marketing
- 16+Years in marketing
It's better to be first than it is to be better.
Need a site that sells?
Answer a few questions and I will get your request with all the details. I reply personally.