Konstantin Sychev
Konstantin Sychev
CGO  ·  BeFirst Group

Konstantin Sychev

Sports sponsorships, athlete brands &
premium access for the global elite.

If you are not first in the client's mind, you are not in the game at all.

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The Man

I build deals where sports meets money, connecting global brands with the world's top athletes and the access money can't usually buy.

As Chief Growth Officer of BeFirst Group, I close sponsorship deals, run media negotiations, and build revenue streams across a media ecosystem reaching hundreds of millions every year.

Sixteen years in marketing taught me one thing: access and trust are the only real currency. Everything I do, from UFC ringside to F1 paddocks, is built on both.

RoleCGO, BeFirst Group
FocusSponsorships & Access
Since2010

The numbers
speak.

Built, owned, delivered. No middlemen, no inflated costs.

450M+
Impressions per year
2.52M+
Followers across channels
16+
Years in marketing
100M+
Organic views, 30 days
4
Brands under one group
$5K+
Average concierge ticket
What I Do

Two levers.
One mission.

01
Sports Sponsorship & Brand Deals
Negotiating and closing partnerships between global brands and top-tier athletes. PR & Content for Arman Tsarukyan. Active negotiations with major bookmakers including Rayinbet.
UFC & Combat Sports
Athlete Brands
Media & PR
02
Premium Concierge, LuxTicket
Exclusive access to the world's most prestigious sporting events for high-net-worth clients across CIS, UAE, Qatar, Monaco, London and Madrid. F1 Paddock Club, UFC Ringside, Champions League, Wimbledon.
F1 Paddock Club
UFC Ringside
HNWI Clients
03
BeFirst Group Ecosystem
Driving commercial growth across a four-brand media empire of BeFirst Sports, LuxTicket, BigFish Boxing and Premium Club, with 2.52M followers and 450M impressions a year.
BeFirst Sports
LuxTicket
BigFish Boxing
Let's Talk

Be first
in the room.

Sponsorships, brand partnerships, premium access, or simply a seat at the table. The first conversation is on me.

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